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Privacy policy

Effective November 1, 2021, a division of Corporation, creates brands focused on providing you with destinations you can trust and rely on for every stage of your life to connect you to great content, products, and services, and, based on your engagement with us, customize your experience with us. Our mission is to be clear and transparent about how and why we collect and use personal information and to empower you to control your personal information. You are not our product, you are our customer. 

When Does This Statement Apply?

This Privacy Statement applies when you interact with our brands (“Brands”) through their websites, mobile apps, e-mail communications, voice assistants, and other platforms (our “Services”). To read our EU Privacy Statement.

When you visit our Services, our Brands may collect the following personal information from or about you:

Online Identifiers: IP address, advertising ID, unique device ID, and other information about your device, and internal and third-party IDs that have been assigned to you.
Location Information: Information about your precise location that we collect from your device (collected in limited circumstances) or information about your general location derived from your IP address.
Internet Activity Information: Information about your use of our Services, your interactions with the e-mails we send to you, and your activities on other websites you visit, including the web pages, content, and advertisements you view and links you click on, and whether you open, forward, or click the links in e-mails we send to you; your browsing history; and social media you use, including the “shares” and “likes” you make on a social media platform that is connected to the Services.
Demographic Information: Age, gender, race, education level, income information, occupation, marital status, and information about your household/family status such as the presence of children/child age ranges, household size, own/rent indicator, and the length of time at your residence.

Some of our Brands may offer you the opportunity to register for a print subscription, sign up for a newsletter, register on our Services, ask us for additional information, or purchase products from us. When you do that, those Brands may also collect:

Contact Information: Your name, phone number, postal address, or e-mail address.
Account/Registration Information: Username and password, reminder questions and answers, subscription and account numbers, and communication preferences such as which newsletters you would like to receive (when you provide that information to us).
Payment Information: Billing address, shipping address, credit card or bank account number, expiration date, and card verification number (when you provide that information to us).
Loyalty Account Information: Account name and password, points, and reward selection.
Health/Fitness Information: Information about your health and fitness, including body type, general health, physical injuries, exercise and activity levels, weight loss objectives, and dietary preferences (when you provide that information to us).
Other Personal Information That Consumers Voluntarily Choose to Provide: Any content you submit or make available when you use the interactive features on our Services (like photos and comments), as well as the personal information about others that you may share in order to send others (friends, relatives, colleagues, etc.) information that may interest them.

We and Companies and the service providers working on our behalf use personal information collected about you to:

Contact You.

To send you e-mail and postal mail, including our Brand newsletters, surveys, and other communications.

Fulfill Your Subscriptions, Orders, and Other Requests.

Fulfill your orders and requests for products, services, and information (including to send you newsletters via e-mail or postal mail).
Some of our Brands offer products and services you can purchase individually or on a subscription basis. We use the personal information you provide at checkout to process your orders on those sites.
To help you redeem points earned from loyalty programs.

Create and Manage Your Account.

Create and manage your Account, including providing you with access to your Account.

Marketing to You.

We may use your personal information to market the Brands to you, as well as the products and services of the other businesses owned by the Corporation, when we have the appropriate agreements in place.

Personalize Your Experience on Our Services, Including the Content and Ads Displayed to You.

Customize the content and ads you see when you use our Services, visit the websites of other companies, and receive our e-mail communications.
Remember your browser settings and any preferences you set while using the Services.
Recognize you across our Services so that we may deliver relevant interest-based content and advertising to you.

Provide and Improve the Services.

Analyze, operate, and improve our Services (including repairing errors or debugging) or develop new ones.
Allow you to participate in features such as surveys, polls, sweepstakes, and message boards.
Measure and analyze visitor traffic and usage patterns and improve the quality and effectiveness of our Services, features, and related communications.

Advertising, Marketing, and Other Research for Our Advertisers.

Provide you with special offers, promotions, and information from other businesses owned by the Corporation and select third parties (as permitted by law).
Understand trends in how the visitors to our Services interact with the ads, content, and features on our Services (e.g. your behavior on our Services may be included in a general report about whether people prefer video content over written content on our Services).
Help our advertisers reach you by e-mail.
Conduct market or audience analysis and related reporting (e.g. to give reports on who our visitors are and whether the ads displayed are effective).

Security and Fraud Prevention.

Enforce our legal rights or comply with the law.
Prevent potentially prohibited or illegal activities, comply with applicable law, and enforce our terms of service on the applicable website.

We may use your personal information for any other purposes disclosed to you at the time we collect your personal information, provided we have obtained the required consent.

Who Do Our Brands Share Personal Information With?

We may share your personal information with our other Companies, service providers, social media platforms, advertisers, and third-party data partners.

National Media Group Brands. We share your information with other National Media Group Brands. The Brands covered by this Privacy Statement share your personal information with each other and will use that information as described in this Privacy Statement. Companies. Our Brands also share your personal information with other businesses owned by the Corporation, which have their own privacy statements and are not subject to this Privacy Statement.
Service Providers. We engage service providers to provide services such as credit-card and billing processing, shipping, marketing, advertising optimization and interest-based targeting, e-mail and text message distribution, data processing, mobile and website analytics, user authentication, security, and promotions management. We may share any personal information we collect about you with these service providers and authorize them to collect personal information from you directly to support the services they provide to us. We do not authorize our service providers to share or use your personal information with any other third parties.
Social Media Platforms. To make your experience with our Services more enjoyable, we may offer features made available by social media platforms (such as likes or social sharing). Some social media platforms may collect personal information directly from you pursuant to their own separate privacy policies, which may differ from ours. Some social media platforms also act as our data partners, which means that we may share your personal information with them as described below under “Data Partners.”
Advertisers. We are able to provide most of our Services and other content to you for free with the help of the advertisers who promote their products and services on our Services. Brands with ad-supported Services share aggregate visitor information with advertisers, including information about your demographics, internet activity information, interests, and preferences. In some cases, we share contact information (such as your name, age, and/or e-mail address) or online identifiers with these advertisers. If you sign up for a special e-mail offer from one of our advertisers, our Brands will also share your e-mail address and any other personal information you provided with your request with the advertisers you selected.
Data Partners. Some of our Brands provide select third-party data partners with lists of our user e-mail addresses in a hashed, encrypted, or anonymized form that they use to recognize you. These data partners will provide us with additional personal information about you (such as your interests, preferences, or demographic information). Other data partners use cookies and other tracking technologies to enable the delivery of interest-based advertising to users. We do not authorize our data partners to share your e-mail address with their other clients.
Legal Compliance, Business Transfers, and Other Disclosures. We disclose personal information about users of our Services when we believe the law requires it. For example, to respond to compulsory process or law enforcement requests, to enforce our terms of service for relevant brands, or to protect the rights, property, or safety of users, the public, Companies, service providers, social media platforms, advertisers, data partners, or third parties. Over time, we may reorganize or transfer various assets and lines of business. We reserve the right to disclose or transfer any personal information we collect to third parties in connection with any proposed or actual purchase, sale, lease, merger, foreclosure, liquidation, amalgamation, or any other type of acquisition, disposal, transfer, conveyance, or financing of all or any portion of companies.

How Can You Control Our Use of Your Personal Information?

What Rights Do You Have?

Right to Know: You have the right to ask us to tell you what personal information we collect, use, disclose, and sell about you.
Right to Request Deletion: You have the right to ask us to delete the personal information we collect or maintain about you.
Right to Be Free from Discrimination: You have the right to not be discriminated against for exercising these rights.
Right to Access or Correct Your Personal Information: You have the right to request access to and to edit certain personal information that you have provided to us through our Services.

If you are in the U.S. and wish to exercise your rights:

Information and Deletion Requests. To exercise your right to information on our data-collection practices on the Services or request deletion of the personal information on the Services, please use the request form available here. We will need to verify that you are who you say you are before we delete or share personal information with you. You may need to provide us with a copy of your utility bill so that we can verify your identity. After you submit your request, you will be sent a confirmation e-mail and will need to click on the link provided. If you are a postal subscriber, you will need to confirm your subscription information in order to verify your request.
Authorized Agents. You can also designate an authorized agent to make a request on your behalf. If you use an authorized agent, please include written permission that you have designated that agent to make the request, or proof of the agent‘s power of attorney. We may follow up with you to verify your identity before processing your authorized agent’s request.

What Other Choices Do You Have?

Marketing Communications.

Postal Mail. To remove your name and postal address from lists that we sell or rent to third parties for their direct marketing purposes, or to opt out of receiving marketing offers for other magazines and products by mail, please use the opt-out form available here or send your request to us in a letter addressed to Corporation, Opt-Out Postal, Attn: Circulation, 1716 Locust Street, Des Moines, Iowa 50309. Note that if you choose to opt out of promotional mailings, you may still receive renewal notices and related offers for any magazines to which you subscribe.
E-mail. You can opt out from any e-mail newsletter or other e-mail list by using the unsubscribe link at the bottom of each message (offered by some of our Brands) on our Services and updating your preferences. If you no longer want to receive third-party e-mail offers that you requested through our Services, simply follow the advertiser’s unsubscribe link or opt-out instructions that should be included in every commercial message you receive.

Opt Out of Cookies and Other Technologies.

There are a few ways to opt out of or delete cookies:

On Your Browser (Chrome, Safari, etc.). The settings of the browser you use give you an option to accept or reject most cookies, or to notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences). Please be aware that certain browsers cannot block or delete so-called Flash cookies, which use a feature of the Adobe Flash video player to store information on your computer. For information about how to delete Flash cookies, please visit the Adobe website. This will opt you out of cookies on the browser you are using. If you use multiple browsers, you will need to take this step for all relevant browsers. Please note that denying all or certain cookies may result in a less personalized experience with some of the Services offered on the website.
Opt Out on a Mobile Device. Depending on your device and operating system, you may be able to reset your mobile device’s advertising identifier to limit this data collection, or prevent the collection of usage data across unaffiliated applications for interest-based advertising purposes, by accessing the privacy settings on your mobile device. Each operating system, iOS for Apple devices, Android for Android devices, and Windows for Microsoft devices, provides its own instructions. Visit the privacy settings for your mobile device or contact your platform operator for more information.
Opt Out of Nielsen’s Tracking Technologies. Some of our advertisers and Brands may use Nielsen’s measurement services, which contribute to market research, like Nielsen’s TV and Online Campaign Ratings service. Nielsen’s pixel may be in some of the ads on our Services and will record whether or not you viewed the ad. Nielsen uses the data it collects to create ratings reports for advertisers and publishers. For more information about Nielsen’s information collection practices and any related opt-out choices
Opt Out of Interest-Based Advertising.

We follow the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles (“Principles”) for Online Behavioral advertising.

To opt out of our use of your website viewing data to serve interest-based advertising on the websites of other companies and e-mail newsletters, 
You can also click on the Ad Choices located in the footers of our webpages and navigate to the consumer opt-out form.
Most of the third-party advertising and data companies we work with, including DoubleClick and Google, also subscribe to the DAA Principles and/or are members of the Network Advertising Initiative (“NAI”). To learn more about the information-collection practices and your related opt-out choices, please visit the NAI’s website.
You must opt out separately from each computer or device and browser that you use to access our Services, and if you clear your cookies, you will need to repeat the opt-out process.

**Note that many of our websites allow you to adjust your cookie preferences by clicking on the “Ad Choices” link in the footers of our webpages.

Mobile App Advertising and Tracking.

Some of our Brands may collect personal information from your mobile device, including unique advertising identifiers and the names and IDs of apps you have installed, as well as information about how you use our mobile applications and other unaffiliated applications. We and our partners use this personal information to enable interest-based advertising you receive through our Services and within third-party apps and other marketing channels.

For information about the mobile data-collection practices of the service providers we use to support interest-based advertising in our AllRecipes mobile applications